CHICKENS & HASTINGS

Brand Identity · Logo Design · Illustration

THE PROJECT

Chickens & Hastings is a fast-food BBQ grill and catering concept developed around a bold, playful chicken mascot.

The project focused on creating a distinctive visual identity that could capture attention quickly while giving the brand a strong personality.

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THE CONCEPT​

The identity centres around a stylised chicken illustration, designed to function as both a logo and a recognisable brand character. I used simplified shapes and exaggerated proportions to create a memorable silhouette with a playful personality.

Rather than relying solely on typography, the mascot gives the brand a visual element that can be used independently across packaging, signage, social media and promotional material.

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BUILDING THE IDENTITY

The identity was designed as a flexible system rather than a single logo. The chicken illustration can stand alone as a brand icon, while the typography and supporting graphics can be adapted across different applications.

This creates opportunities for the visual language to extend into menus, packaging, signage, social media and other customer touchpoints.

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OUTCOME

The final identity combines character-driven illustration, bold typography and a vibrant colour palette to create a playful and memorable fast-food brand. The project explored how a strong mascot can become the foundation of a visual identity, giving a brand an instantly recognisable personality while providing flexibility for future applications.

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Tools: Adobe Illustrator · Adobe Photoshop