SLICK PUPPY

Logo Design & Brand Character

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Slick Puppy is a playful, character-driven brand identity built around a charismatic, retro-inspired puppy mascot. With a stylish haircut and iconic black sunglasses, the character exudes charm, confidence, and humor, drawing on 1950s greaser culture and vintage cartoon aesthetics for a nostalgic yet modern feel. The warm red-orange background energizes the design, while black and white details provide strong contrast and legibility, ensuring versatility across applications from apparel and signage to social media and stickers. This project demonstrates a character-led approach to branding, where illustration, personality, and visual storytelling combine to create an immediate emotional connection. Slick Puppy showcases how bold color, expressive design, and memorable characters can bring a brand to life, making it engaging, approachable, and instantly recognisable.